Should Real Estate Wholesalers Accept Bitcoin?

Bitcoin is hot. So should investors wholesaling properties be scrambling to accept bitcoins or is it another major pitfall to avoid?

The buzz about bitcoins seems to only be growing, just as the virtual currency is rocketing in value. So what are the real pros and cons of dealing in this digital currency for those wholesaling houses? Is it a must have or must avoid?

There are actually many benefits of incorporating bitcoins into business for those wholesaling properties.

This includes:

· Making it easier for more individuals to buy from and invest with you

· Cashing in on the dramatic increase in bitcoin price

· Increased press, brand visibility and viral spread

· Attention from tech savvy investors and buyers

Of course many wholesaling CEOs are just discovering what bitcoin is all about. Unfortunately, much of this is in the form of negative media surrounding the recent shut down of Silk Road, arrest of Charlie Shrem and mega-million dollar bitcoin seizure.

On the bright side, those that have followed this news will be aware that this all had little to do with using bitcoins, and everything to do with the illegal activities being bought and sold. In fact, the fact that the government is reportedly selling the digital coins it swiped makes bitcoin legitimate.

It’s becoming very easy to accept bitcoin, and more and more businesses in various industries are adopting it. Right now there is an amazing window of opportunity for riding on the coattails of the currency and press by taking it. For many, it could be their best marketing move of the year, and really help to launch their businesses to the next level. Of course this won’t be a door or opportunity open for long. We are talking weeks and months before the novelty wears off and everyone is doing it.

There are some critical considerations to keep in mind though. Many may prefer spending and accepting bitcoins for privacy. However, while Bitcoin Magazine reports 90% of those in existence are being hoarded, there is the potential for big fluctuations.

Over the last year this has worked in the favor of bitcoin owners and miners. Coins that were worth just a few, or few hundred dollars a year ago are currently trading for hundreds and tens of thousands of dollars. Due to the limited number of people holding them there is a lot of control in a few hands.

So recognize the value of using them in wholesaling properties, but think about the consequences of holding too much in virtual money.

4 Best Content Marketing Strategies For Real Estate Wholesalers

What are the best content marketing strategies for those wholesaling properties?

There are many wholesaling marketing channels for real estate investors today. Many work, but content marketing is becoming increasingly important and valuable for wholesaling houses and generating real estate leads.

Many real estate investment companies flipping houses are seeing great results from direct mail, email marketing, cold calling, PPC advertising through Google AdWords, Craigslist ads and various guerrilla marketing efforts. These are powerful wholesaling marketing methods and make a solid part of a well-rounded marketing mix. Yet, no one can deny that a variety of emerging changes is also making it crystal clear that a good content strategy cannot be ignored either.

So what are some of the best content tactics for wholesaling CEOs to engage in today?

1. Blogging

Blogging has been repeatedly recommended to wholesaling CEOs for the last couple of years, though while proving incredibly profitable for many the majority has still failed to embrace it fully. This is tragic considering the long term benefits and high ROI it delivers, while holding the potential to drive in high quality traffic and leads in the short term.

2. Guest Blogging

While on-page blogging can develop as being the heart of a real estate company’s business, off-page guest blogging on other people’s and company’s blogs can be equally as important. This is even more true as results from email marketing and other link building efforts are buffeted by ongoing Google changes. Done right guest blogging improves SEO and search engine rankings long term, helps drive in leads in the short term, increases visibility and bolsters investor’s trusted expert status. So look for relevant, high quality blogs, online magazines and news sites that will accept your content.

3. Social Media

Most investors are well aware of the need and reported advantages of engaging in social media, but few still recognize just how important it is, or are doing very well at it. Just having profiles and posting the odd retweet or ad isn’t going to cut it. This is about content and that means original and interesting content are demanded. Ask questions, run contests, link to blog posts, highlight your successes, and find out how you can help others in your network.

4. Press Releases

While potentially one of the most powerful forms of wholesaling marketing for improving branding, positioning and driving in web traffic commanding their own media with press releases still continues to be sorely neglected by many wholesaling CEOs. Check out the variety of free and low cost options out there today for dramatically improving visibility and credibility.