Benefits of Social Media Marketing

Social media provides a way for businesses to increase their “word of mouth” advertising. Word of mouth has always been a powerful method of promoting products and services. Think about it – when you need a new mechanic for your car, do you trust the advertisements in the newspaper or your friend who tells you how great their mechanic is?

Social networking makes it possible to establish relationships and build trust online, which allows businesses to indirectly market their products and services to people who are more receptive to the marketing messages you are sending out. Generally, people are more trusting of social media sites than they are of more traditional websites selling products or services directly, because the users of social media websites feel that there are fewer people who would have something to gain by reviewing and recommending another’s product or service.

Social media marketing offers a number of benefits you would be hard pressed to find in other forms of marketing, including:

  • Ability to create brand awareness. As more people see your business name and the link to your site, your logo, and other details found in social media profiles, you establish more brand awareness among your potential client base.

  • Trust is established through natural connections and relationships that develop in online communities.

  • Your main website will gain traffic from niche conversations had through social networking websites, discussions, groups, and through blog comments.

  • Search engine optimization is increased through the increasing number of high quality links to your site and/or blog as other community members link to you and as you link to yourself from various social media sites.

  • Increased visibility in search engines will boost the number of visitors who find your website when searching keywords related to your industry.

  • Having a following on various social sites will decrease your dependence on search engines in general, since you’ll have a number of other websites helping to drive traffic to your site or blog.

  • Your participation in social media discussions and groups helps you see what is going on within your niche and find out what people want to see in the products and services you offer simply by listening to what people say to one another.

  • When you are actively involved in social media, you have the opportunity to manage your reputation. You can respond to complaints in a timely manner, encourage people to talk about their good experiences with your company, and keep an eye on what is being said about you in general by your client base.
  • You can discover more about the needs, desires and trends that encourage your market niche to spend money, and use that information to fuel your marketing efforts.

Advantages of Social Media Linking

It’s possible to obtain links to your website from a few different sources online – including companies who sell links to your site. One of the primary advantages of using social media marketing is that you obtain numerous links to your website and blog from multiple sources. When you publish a new blog post or an article on your website, you can automatically update each of your social media profiles across multiple websites to reflect the new post – and include a link back to your site. If your followers, fans, or connections appreciate the information in your blog posts or article, you’ll see them announcing these to their followers, fans or connections, quickly growing the number of incoming links through social media. You end up with links to your site strategically placed everywhere your potential client base is already visiting online, which means the people who are clicking those links are already your targeted prospects, and have already established somewhat of a relationship with you through their connection on these social media sites.

Social Media Marketing – What Does It Mean to Poke Someone On Facebook?

Facebook has a function called poking. You will find it on the left hand side underneath the picture of the friend you wish to poke. You simply need to click on the word “Poke FirstName”. Facebook will let you know what you have done just in case you clicked the button by accident.

You are about to poke Donald. He will be informed of this on his home page.

What is poking and what does it mean? Remember when you were a kid and you used to poke someone to get their attention? Well there are two points of view about poking on Facebook. Of course those who like and those who don’t!

Facebook poking can be just a simple hello, Hi I was thinking about you and just wanted to let you know. The person who dropped by your house when you were not home, but left a note to say they came by. Sometimes when we have absolutely no contact with someone we believe they have forgotten about us or even worse, don’t care. The Facebook poke can simply let someone know they are remembered.

It can also be to remind someone of something. Perhaps they were going to send you something or do something for you or even the other way around. You simply want to let them know they are still on your radar and that you remember or to jog their memory.

Like that tap on the shoulder you receive in a crowd; you turn around wondering who in the heck would do that to you and lo and behold there is an old friend!

Facebook allows you to poke someone who is not your friend. Perhaps you are wondering if they would say yes to a friend request, maybe you can give them a little poke to see if they would go over to your wall and send you a friend request.

Just for fun, I love to poke my young niece just to let her know that I am thinking of her.

OR

Then there is the insistent poking. Remember when your children were young and they would be on ya for something, “can I Please, Please Please??” They would not give up or give in until they got what they wanted.

Remember back to when you were a teenager and just to bug someone you would just keep poking them with your finger? “Did Ya? Did Ya? Did Ya?”. I personally remember when this happened between two boys and it would end up in an argument or a fight. These memories are quite unpleasant.

How and what you think about poking will have an impact on whether or not you will use the Facebook Poke.

Internet And Social Media Benefits

The internet and social media has grown tremendously. Specially Facebook and Twitter have grown much faster and captured millions of users in just a few years. Social media can be used to educate young people. The way technology is growing, It is obvious that more and more people are going to grasp its benefits. It has brought lot of advantages for the society. The Internet technology has greatly enhanced our lives. When the Internet happened it completely changed everything.

This is the first generation that cannot imagine life without the Internet. You can see many people using the internet everywhere. Mostly people like to use YouTube to express their opinions on various subjects. In the process, they attract millions of views and climb to the top of search engines.

Advantages of Social Media for the society

Keep In Touch:- You can keep in touch with your family and friends by using social network. You can connect with them by sharing photos, messages, videos.

Source Of Learning And Teaching:- For students and teachers, the advantages of the Internet are so huge. You can browse the Internet and learn or exchange knowledge. You can follow anyone to learn from him/her and enhance your knowledge. Regardless of your location and education background you can educate yourself at free of cost.

Save Time And Money:- You can stay at home and search useful information without going to book store or going to college. Adults can get more certificates via online courses available on the Internet. Teenagers can increase their knowledge with internet connection at their home.

Build Harmony:- Our world is full of all kinds of religions and beliefs, Social media can play an important role in bridging gaps and build harmony through information sharing. Similarly, people of different communities can connect to discuss and share related stuffs about their beliefs.

Information and Updates:- The main advantage of the social media is that you update yourself from the latest happenings around the world. There are some television and print media channels that are biased and does not convey the true message. With the help of social media you can get the facts and true information by doing some research on your own because you get the information from all over the world on the Internet.

Helps Govt and Agencies Fight Crime:- It is also one of the advantages of the social media that it helps Governments and security agencies to spy and catch criminals to fight crime.

Social Media for Businesses Done Right: Martell Home Builders

A lot of companies have jumped on the social media bandwagon, but not all of them are doing a good job of it. The good news is, some are using social media in unique, creative and successful ways. One such company is Martell Home Builders.

Martell used to rely on realtors to advance their business, but since they started using social media, they created a direct-to-consumer model and they were able to cut out the middleman.

Their online marketing efforts began with a strategy that primarily used blogging and that focused on meeting their customer’s needs by writing articles such as “14 Must-Have Tools for New Homeowners.” They increased their readership by providing an opportunity for people to subscribe to blog posts by email.

They also placed GPS tracking devices on the vehicles of their contractors so that customers always knew where the contractor was, thus easing the customer’s mind.

To make the home building experience more social, they put up photo galleries of homes that were being built. This allowed homebuyers to watch the progress of the house and also enabled them to share their excitement with friends and relatives. Not only was this pleasing to their clients, it also provided an opportunity to gain social proof and visibility through the photos posted online.

Martell added the Facebook Like box to their website. This widget is updated in real time and pulls content directly from Martell’s Facebook Page every time they have a site visitor. The like box is also a great opportunity for social proof because it shows how many people have liked their page.

One of the greatest things about the Facebook Like box widget is that website visitors can become a fan on Facebook without ever leaving a website! Being able to like a Facebook page without ever leaving a site is a great way to encourage visitors to stay on a site longer.

Providing photos of home while they were being built and allowing customers to know where the contractors were at all times were both creative ways of fostering trust with their clients.

Reasons Why Social Media Is Important Than Ever

In this article, you will come to know reasons why social media is important than ever. Let’s have a look at them.

1. Everybody is using social networking sites

In today’s age, social media has become an integral part of everyone’s life and it influences our daily lives. It plays a big role how people interact with each other and share things. Therefore, there is no chance of slowing down in near future.

2. People like brands

This is a truth that people prefer being part of a business that promotes its brand proactively. Studies have shown that customers belonging to certain fields are more interested investing their money to a business which has active Facebook fan page rather than without. People get a warm and fuzzy feeling when they see a business building a community for them.

3. Community is everything

Everything that we see online is surrounded by the concept of creating a community or a team of cheerleaders that helps to establish a business in the market. People prefer to associate with a special and unique brand and this actually comes from a community. Community strength is very important because this helps to grow a business significantly.

Marketing on social networking sites is considered to be an incredible way that helps to grow a business at a fast pace and thereby establishes a brand in the long run. This social media platform needs passion, consistency and creativity to operate things in the right way. Therefore, if you have not yet entered the field, take as much time as you need to think a plan and start building your own online community. Irrespective of the type of business you have established, social media plays an important role in your marketing and advertising strategy. Every business should develop social networking strategies as these help to increase the leads to your website within a short period of time.

4. Develop a base of potential customers

As per statistics, it has been observed that one person in every five minutes spends time on various social media sites. The young generation communicates mostly via social networks and the older generation is also getting involved with this new technology gradually. With sharing capabilities and instant access, social media improves traffic and sales by reaching more people and making contacts faster. This helps to establish a strong relationship with potential customers as you can directly communicate with them, comment and follow their posts and offer them discount coupons on your services and products.

5. Always keep you ahead of your competitors

Find out your business competitors on the web and discover whether they have an effective presence on social networking sites or not. Check out various social media platforms such as Twitter, Facebook to discover how many followers they have or how many people have liked their business page. If you discover that other competitors are proactively engaged in social advertising, then it is high time for you to get active in social media. You will never want that your competitors leave you behind especially in the field of promotion of business. A simple Twitter and a Facebook page attract thousands of people to a website without even spending a dime.

It is always useful to stay updated with the latest advertising and marketing techniques. Today people like communicating over social networking sites as they come to know about new trends and ideas. Through this platform, business owners will get a medium to communicate with a large number of people using Twitter, Facebook and so on. Therefore, it can be concluded that social media is no longer a wave that will pass away with time. It is here in today’s internet savvy world and it will remain the same in coming days.