Essentials Of Marketing, Sales, And Selling Real Estate

Some people, appear to believe, the only thing needed, to successfully, sell one’s home, is making the decision to do so, and, offering it, for sale, advertising it, etc. Statistics indicate, in the vast number of instances, when homeowners use a professional, to sell their houses, they benefit, by receiving, a higher selling price, with less stress/ hassle/ inconvenience, and doing so, in a shorter period of time. Professional real estate agents understand the market, nuances, methods/ techniques, and serve, and represent their client’s best interests. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the essentials of marketing, sales, and selling real estate.

1. Marketing: The process should begin, with client, and agent, being on the same – page, and agreeing to how to proceed, to achieve the homeowner’s objectives and priorities. One should hire an agent, who perceives and conceives of, creates, develops, explains thoroughly (to client’s satisfaction, and understanding), the components of his marketing plan, and the reasoning, and rationale, which makes it make sense, and achieve the primary objectives. Marketing must include: determining the home’s niche; prioritizing approaches; determining the best options and alternatives, etc; considering media choices, and deciding, which ones, might make the most sense, for the particular property; a marketing budget; and; fully explaining the reasoning behind the listing price, and the essentials of making price adjustments, if necessary.

2. Sales: Many, falsely, believe, sales, and selling, are the same! Sales, is a process, and approach, using the tried – and – proven approaches, without thinking, outside – the – box! It means creating a plan of action, in order to maximize the results, which a client, might achieve, and receive.

3. Selling: Unlike sales, selling is a consistent, proactive, activity, which emphasizes, closing – the – deal! It is, when performed properly, and effectively, both, an art, and a science. The art is the technique, which includes: attracting buyers, and other agents; articulating an inspiring, motivating, message, which is responsive to the potential buyers needs, goals, and priorities; matching up, the right buyer, with the right house; asking for the sale; and closing the deal. Obviously, this is not, a one – step, simplistic activity, but, rather, a well – considered, effectively trained, experience – focused, tried – and – proven, method, for achieving the goal!

If you hope to sell your home, begin by hiring the right, real estate agent, for you, who will, be able to, professionally, handle the marketing, sales, and selling of your house. Take the time, to interview agents, and hire the one, who is best for you!

Selling Your Home As FSBO – What You Need to Know

There is no rule dictating that you can’t sell your own by yourself. In fact, there are other home owners like you who have done FSBO (for sale by owner). However, there are several things needing consideration for the process to be successful and beneficial on your part.

Home Value: You can’t just put an FSBO sign in front of your house without knowing how much your house is valued in the market. Of course, determining the figures will need you to avail the services of a professional appraiser. His expertise on the matter will be crucial to price your house enough. Not too low to be below than your buying price and not too high for it not to be purchased at all.

Marketing: As the sole person in charge of selling your home, you need to explore all advertising channels available. Because you’re on FSBO, you can’t put your house in MLS. It’s available to real estate agents only. You probably have to rely on the power of social media to make a buzz about your house being sold. Free ad posting services are also available like Craigslist. You can make flyers and brochures if you want and leave them in high-traffic spots like cafes, bars, restaurants, and parks. But you also need to cooperate with the owners and managers before you can distribute ads in their places, but it’s worth trying!

Contract: You should have the contract ready because a buyer can agree to purchase your house any time, and at times when you won’t expect it. Contracts are hard to prepare because there are legal matters associated to it. For hassle-free preparation, a real estate attorney helps well.

Security Deposit: You’re putting your house on FSBO because you need funds. When negotiating with a buyer, tell him that when he agrees to purchase the house and signs the contract, he should make a security deposit for his intention to buy the house. There should be clear agreement as to when the security deposit will be returned to the buyer and to when it will be forfeited in your favor.

Property Taxes: Avoid being caught in a dilemma after you have sold the house. Property taxes are associated costs that come after. Talk to a real estate accountant to determine the due taxes after successfully selling the house.

These are just four of the many things you need to know about FSBO. Inspections, buyer qualifications, and title should be discussed as a separate entry.