Sell Your Home by Owner in Less Than a Month

Even though the economy has stalled, you can still quickly sell your home by owner for a decent price. In fact, opting to sell your own house over using a real estate agent not only saves you money, but gives you full control over the sales strategy. This article aims to get the ball rolling in a house sale by owner.

First things first, you need to get your home valued by a third-party. There are plenty of professional valuation services available wherever you’re located. Because we’re in the middle of a financial crisis, it’s important not to set your profit goals too high. By all means try to make money from your house, but set realistic goals. It might also be worth checking out what other houses in your area are asking for.

After pricing comes advertising. Make sure to use the internet as well as printed media services, like some kind of nationwide real estate magazine. You can easily make your ad stand out by including high quality photographs of the main rooms of your house. To get a bit of extra buzz going, think about making a “virtual tour” video, and upload it to YouTube. Don’t underestimate the power of the internet.

Even with a perfect price and advertising campaign, it’s important to present your property as best as possible. Pay attention to the front yard (to boost “curb appeal”), the kitchen, and the bathroom. Replace broken glass, tiles, and mirrors, and think about buying some fashionable light fixtures. There are many small things you can tweak in your house that add value.

Interviewing a Web Savvy Listing Agent to Sell Your Home in the Crowded 2009 Atlanta Market

Over the last 24 months, particularly in large metropolitan markets like Atlanta, real estate print media has all but disappeared in favor of Internet promotion of listings and services. Web advertising continues to evolve; the ability of agents to provide enhanced listing details has captivated consumers who want easy access to every bit of online information that can be provided before they get into a car to begin the search. In the crowded 2009 Atlanta market with huge and stagnant inventories, differentiation is crucial. With approximately 45,000 single family homes and 10,000 condominiums available for purchase, there is significant motivation for sellers and listing agents to understand and implement high impact web marketing.

Customizable search criteria, birds eye views, street views, back yards, parking, amenities, questionable structures, bodies of water and topography are information used by enlightened Atlanta area buyers to eliminate properties in an oversupplied inventory. The Atlanta metro area has two MLS systems with significant overlap, so many agents list properties on both. In practice, a Multiple Listing System creates an equal playing field, so to leverage their listings, proactive agents are likely to advertise beyond the content of these systems. Powerful area specific websites, such as The Atlanta Journal Homefinder, Craigslist, Backpage, and Creative Loafing have evolved quickly to include extras like mapping tools and photo tours. However, these opportunities remain underutilized by listing agents, even when the advertising is free.

Specialized Internet marketing is not included in the skill set of most agents. Tech savvy agents who really get Internet marketing and property promotion are unique. An example of the typical disconnect is the property listing website, indexed by the house address url. What buyer knows your address before searching for their target dream home? How many web paths does your listing agent provide to move the buyer toward a site that showcases your home’s most appealing features?

More importantly, how does your agent achieve front page ranking on Google for your home? Occasionally I see listings that have placed an informational link in the private remarks section of the MLS listing, so that it may be viewed only by agents. If that is the sole online visibility of the path to a home’s virtual tour then everybody loses. The consumer browsing on a public access listing website misses some of the most compelling information. When I see this error, I know the agent has limited Internet marketing savvy; the chances of this home ranking high on Google are slim.

Descriptive property pages which achieve a high ranking on Google are not the result of large corporate brokerages which “stuff” listings into national real estate websites. In the large inventory of urban, suburban, and rural Atlanta housing, a home search can quickly confuse and frustrate buyers. The most successful web advertising for your home is a carefully crafted product managed by an agent who knows what really matters when consumers begin the search process. If Kennesaw Mountain Battlefield National Park, The Avenue of East Cobb, or Roswell Square are popular destinations near your home, then the agent will incorporate this information into the web page title to capture additional traffic.

Relevant interview questions to help you identify a web savvy listing agent capable of creating a high impact marketing campaign to sell your home are:

* On which local and national real estate websites will you list my home?

* How often do you update my home’s listing information on these sites?

* What keyword searches can consumers use to find my home on the front page of Google?

* Explain how you incorporate SEO techniques into your overall marketing plan.

* Which Atlanta area specific domain names do you own that help potential clients find my house?

* Do you hire a professional photographer to showcase my home’s interior and exterior?

* How many pictures will appear on my home tour and which websites will display the tour?

* Will you add information to the pictures to create additional interest?

* How many seconds does it take for a buyer to load and view my tour?

* Can the photo tour of my home be emailed?

* Can you show me an example of your high impact listings?

* Will you walk me through the process that demonstrates how a buyer will find my home online?

* Will you show me all the details of my home’s listing profile as the public will view it?

* Will I receive weekly emails showing the number of views of my home’s virtual tour?

In the crowded 2009 Atlanta real estate market, the answers to these questions and the derived benefits are important differentiators between top sales achievers and those who won’t get to the closing table.

Using Social Media To Sell Your Property

I would assume that when you decided to become an FSBO and sell your property, you have done your homework and researched on how to be an FSBO. If you haven’t then I urge you to first research on what to expect when you sell your property as an FSBO. Now if you’re able to do your homework, you might have come across some articles that states that there are about 90 percent of for-sale-by-owner that fail to sell their property. However, you have to also understand that this number may not be accurate as the success of an FSBO would highly depend on how much effort you put in. It is not enough to have your property to have a for sale sign, you also have to make every effort to make sure that you will be able to put your property for sale in front of as many eyeballs as possible. More people who knows that you have a property for sale means the higher possibility of having a potential buyer of your property.

So how do you increase the visibility of your property for sale? Some would use traditional media to advertise their property for sale, although that may be one way to go it is going to be very expensive and a problem for FSBO. But do not fret there are other ways on how you can promote your property for sale. One of them is to use the services of a flat-fee mls provider, flat-fee mls is a process where you only pay a flat-fee to have your property be placed in hundreds of MLS listing sites among other services inclusive.

Another possible way to have your property for sale, promoted is to use the power of social media. It is free and it would not cost as much as traditional media if you choose to use social media paid advertising. You might be wondering on how do you start advertising your property for sale via social media. Here are some easy steps which you can follow.

  1. Choose Your Platform – you do not have to look far, everyone may have a social media account, this is where you should start, choose the platform where you are already in and have friend and or followers to which you can promote your property for sale. If you do not have an account in any of the social media platforms out there then it is time for you to have one. In this case choose a platform that you know that your friends are mostly using. Once you sign up start adding your friends and start posting your property for sale. And start the word of mouth about your property snowball.
  2. Post Your Property for Sale – nobody wants to have their property social media timeline to look like an advertising platform. Although we have suggested that you post your property for sale on your account, do not post the same thing everyday. It pays to also post something interesting to your friend even if such is unrelated. Make sure to also nurture your relationship with your friends using your timeline rather than having your timeline turn into a newspaper classified ads. In addition, make sure that you make your post public so that anyone can see it.
  3. Engage and Answer Queries – once you get queries on your post about your property for sale, make sure that you immediately answer their questions and do so professionally. Remember with social media, as long as your post is public, people can freely see your posts.

These three simple steps is a start for you to use social media to make sure as an FSBO that your property for sale can get much more exposure beyond the traditional media could do, not to mention that this could be done only for a fraction of a price if not free and with the aid of flat-fee mls listing, you will surely get that deal.