As we have discussed before the business real estate agents are in is the lead generation business. Yes we are here to help buyers find their dream home and for sellers to achieve the maximum price for their home. But where do these buyers and sellers come from? Where can they be found?
In this post I will reveal 5 hot ways to generate real estate agent leads.
1. Paid Real Estate Leads
There are many companies offering leads to purchase which are zip code specific. Most of these are around $5-$10 but some merchants sell such leads for $25+ depending on how much qualification with the person has been done.
While this source of real estate agent lead is valid there is often a question about the motives people had to complete the initial lead generation form especially if any inducements were offered. Then there is always the question as to how fresh the lead is and if the contact details have been verified. This can be a costly way to generate leads.
2. Free Information Giveaway
Quality leads can be generated by offering free, valuable information to the prospect. Real estate selling or buying guides are commonly used as giveaways in exchange for a person’s details.
These reports can be given away in a physical format or via a download from your website once a prospect has completed an online form say on an agent’s website. Once you have a person’s details you are free to communicate with them until they unsubscribe.
3. Cross Business Marketing
By establishing relationships with local businesses you can create opportunities to share customers in your respective marketing campaigns. Hook up with a local car dealership for example and market to each other’s list of customers. You will need to gain permission from a customer to send them information but if your offer is attractive most people are willing to receive high quality information.
4. Social Media Marketing
Social media is the world’s voice. Set up your company’s Facebook fan page and start building a tribe of loyal followers who rush to your Facebook page everyday to discover what’s happening with you and your business.
You can giveaway great prizes in exchange for likes. Tickets to the local football match, coffee vouchers for a local coffee shop, movie tickets or even hardware store vouchers all make great gifts to help you build your fan base.
5. Company HR Departments
Do you have large companies or organisations in your area that have a human resources department? Hospitals, government bodies or even the armed services employ a lot of personnel that need accommodating within the local community.
Establish a relationship with the Human Resources Manager within these organisations and offer to send them your office’s up to date rental list or properties for sale on a weekly basis. Perhaps you could offer a special incentive for nurses to rent through your company if they come via this connection. Make sure you reward the HR manager even if it’s just a coffee or lunch.
These 5 lead generation ideas will help create more real estate agent leads for your business. Create a plan to implement them today, take action and watch your business grow.