How To Create Real Estate Agent Leads

As we have discussed before the business real estate agents are in is the lead generation business. Yes we are here to help buyers find their dream home and for sellers to achieve the maximum price for their home. But where do these buyers and sellers come from? Where can they be found?

In this post I will reveal 5 hot ways to generate real estate agent leads.

1. Paid Real Estate Leads

There are many companies offering leads to purchase which are zip code specific. Most of these are around $5-$10 but some merchants sell such leads for $25+ depending on how much qualification with the person has been done.

While this source of real estate agent lead is valid there is often a question about the motives people had to complete the initial lead generation form especially if any inducements were offered. Then there is always the question as to how fresh the lead is and if the contact details have been verified. This can be a costly way to generate leads.

2. Free Information Giveaway

Quality leads can be generated by offering free, valuable information to the prospect. Real estate selling or buying guides are commonly used as giveaways in exchange for a person’s details.

These reports can be given away in a physical format or via a download from your website once a prospect has completed an online form say on an agent’s website. Once you have a person’s details you are free to communicate with them until they unsubscribe.

3. Cross Business Marketing

By establishing relationships with local businesses you can create opportunities to share customers in your respective marketing campaigns. Hook up with a local car dealership for example and market to each other’s list of customers. You will need to gain permission from a customer to send them information but if your offer is attractive most people are willing to receive high quality information.

4. Social Media Marketing

Social media is the world’s voice. Set up your company’s Facebook fan page and start building a tribe of loyal followers who rush to your Facebook page everyday to discover what’s happening with you and your business.

You can giveaway great prizes in exchange for likes. Tickets to the local football match, coffee vouchers for a local coffee shop, movie tickets or even hardware store vouchers all make great gifts to help you build your fan base.

5. Company HR Departments

Do you have large companies or organisations in your area that have a human resources department? Hospitals, government bodies or even the armed services employ a lot of personnel that need accommodating within the local community.

Establish a relationship with the Human Resources Manager within these organisations and offer to send them your office’s up to date rental list or properties for sale on a weekly basis. Perhaps you could offer a special incentive for nurses to rent through your company if they come via this connection. Make sure you reward the HR manager even if it’s just a coffee or lunch.

These 5 lead generation ideas will help create more real estate agent leads for your business. Create a plan to implement them today, take action and watch your business grow.

What You Need To Understand To Invest In Real Estate

Investing in real estate scares some people. Understanding just what will happen when you invest, and even how to do it, can leave most people bewildered. This article’s been assembled to supply you with the some easy, but effective tips on entering the exciting field of real estate investing.

Remember that real estate investing is all about the numbers. When you’re buying a home to live in, you may get emotional about the place, but there’s no room for that in investing. You need to keep your eye on the data and make your decisions with your head, not your heart.

Do not be afraid to spend money on marketing. It is easy to just focus on the numbers and get fixated on how much marketing is costing you. However, it is important to think of the marketing as an investment in and of itself. If done the right way, it will only benefit you in the end.

Keep an accountant on speed dial. You can be aware of tax laws and current taxation; however, there are many variables to keep in mind. A good accountant, that understands and keeps abreast of tax laws, can be an invaluable asset. Your success with investing can be made or broken by your approach to taxes.

When negotiating, you should limit the amount of talking you do. You will be surprised at how often someone will do all the work for you just by letting them speak. Also, because you are listening, you will catch the right moment to strike for the price you seek.

As you look for investment properties, seek those that are likely to grow in value. Purchasing anything near water or close to other businesses will be beneficial to you later on. Think about the big picture and the chances its value will increase.

Don’t let your emotions cloud your judgement. Choosing a property to invest in should be a business decision, not an emotional one. It can be easy to get attached to a house or really fall in love with a location. Try to always look at things objectively. Shop around for the best deal without getting attached to one of the first few places you look at.

Find a contractor to work with that you can get along with. There’s no reason to get someone to help you with fixing up the real estate you invest in if you don’t like how they operate. You can save yourself a lot of frustration if you just find someone that you know will work well with you.

Stay away from deals that are too good to be true, especially with investors that you cannot trust or do not have a good reputation. It is important to stick with those who have a good reputation because getting ripped off in this business can cost you a lot of money.

Build your real estate investment buyers list with online ads. For example, you could use social media, online ad sites such as CraigsList and/or the local newspaper to draw attention to the properties you have on offer. Be sure to retain contact information for every person who shows and interest so you will have a well-rounded contact list as you accrue new properties.

Know the value of your time. You may enjoy renovating properties, but is the time you’re spending on it time well spent? Consider if you could better spend your time by searching for the next opportunity. If you are able to outsource certain jobs, then you should do so. It’s worth freeing up your time for the more important aspects of your business.

Don’t buy property in a bad neighbourhood. Pay close attention to where a property you are interested in is located. Make sure you are very thorough when looking at the area. Homes in bad neighbourhoods are often low-priced. The property could be at risk for being vandalized and may be hard to sell.

If you are thinking about purchasing rental properties, consider hiring a property manager who can help you screen qualified tenants. Because rental payments are likely to be the source of your mortgage payment, your tenants need to be reliable. Otherwise, you may end up losing money.

Before you buy investment property in a neighbourhood, find out if the city has anything planned for the areas surrounding this neighbourhood. For example, you would not want to buy in an area if the city proposed to turn an area into a landfill. If there are positive improvements on the horizon, this may be a good investment.

Don’t let a real estate investment deplete your emergency reserve or cash fund. When you invest in real estate, you’ll often not be able to access the money for a while. Don’t let this situation destroy your ability to live from one day to the next.

Know what you should be looking for in a property based on current trends in the market. For example, if you’re going to rent out the properties you buy, then it’s best to have units that are for single people, which is a current trend. Another example is to ensure any home you buy has three or more bedrooms because it will be easier for you to sell or rent to families.

As you see, there is a lot of information to learn regarding real estate investments. This article has provided you with the proper foundation concerning real estate investing. So, remember what you have learned, keep learning and get into real estate investing today.

Key For Generating Real Estate Leads

Generating more real estate leads is not an easy job. For real estate agents, getting the right lead is really tough. It is their hard work, sincerity and dedication that has enabled them in emerging as leaders. Due to their experience, they have been able to get real estate leads. Don’t worry if you are not well-known person like them or are totally new to the real estate market or have no idea about generating leads. This article will assist you in knowing all details on how to generate real estate sales leads.

The first and foremost thing is that you need to be innovative. New ideas, techniques, better understanding of the real estate market are few things that will help in being among the leaders in this industry. Make full use of your social network and electronic and print media to make prospect buyers and sellers aware about your real estate business and services. Place advertisements in the clubs, theaters, newspapers, magazine, Internet and other modes of communication. This will educate the potential buyers about your services and and you can make your presence felt. You only have to create a “Good Image” of yourself, so be nice to all and show your optimistic approach. Tell your family, friends and clients about some nice experience you had while undertaking a deal, the ups and downs you have come across. Tell them your experiences by writing a self testimony in about me section. Give them the idea how clients have been able to capitalize from the purchase they have done. Highlight your unique selling preposition.

Secondly, never have premonitions about yourself. Stop fearing disapproval or critics. To overcome this situation, sometimes, one may make use paid referrals method. Usually it makes sense to tell people in your network, about your pay referrals. This may be in form of cash or gift in kind. All these favors will act as an enticement and induce them increasing your clientele.

Based on your experience, formulate a plan, which talks about the prospective clients in details. For example, you can place an advertisement in the college newspapers in the months’ of March and June, when students would be looking for housing options. Similarly, you can fix a meeting with travel agents or insurance company or wedding planner or contact big companies and help the employees in finding the right place for themselves. You can help people that are looking for homes in your service area. Contact your old customers and apartment finder guides on a regular basis. This will also help get the potential Real Estate Buyer Leads. Go through the obituary columns and note the names and contact numbers of family members of the deceased. May be they would be looking for an apartment or a smaller home.

Another key mantra for generating more real estate leads is research. Visit the sites where you can find real estate Internet leads from people who don’t want help from agents at initial stages to search home. Tell them how important you are to them and convince them… tell them how your assistance can lead them to a better deal. Look around for people who want to sell their homes and for buyers who you think would be interested in buying a home or a commercial property. If someone gives you a hint about the a potential buyer, contact him. This will be quite helpful in creating Real Estate Buyer Leads.

It is also advisable to keep adding new features to your services. Take the initiative and volunteer to write for community websites or create a friendly newsletter. Mail the people living as tenants, as they are likely to buy a house or lease residential property. On your website or in the periodical you are distributing, highlight some of the “hot picks” of the property you are handling.

How to Utilize Facebook in Your Real Estate Marketing Efforts

The internet lends real estate professionals more opportunities than ever before when it comes to advertising both their services and the properties that they are currently working with. While many are already familiar with the concept of hosting a website that contains listings for people to view, social media is something that a large number of agents are currently not taking advantage of.

There are a number of platforms that are useful for advertising your services, with Facebook perhaps being the most popular. With almost 1.5 billion active users in 2015, the importance of the platform should not be underestimated, so here are a few ways that you can use it to your advantage.

Customer Interaction

One of the biggest benefits Facebook offers is the ability to interact directly with potential customers and find out what they are looking for from your service. You can conduct polls and ask direct questions to your followers before using the collected information to further improve the service that you provide and thus ensure you are giving people what they want.

It is also an excellent customer service tool that offers people the opportunity to ask you questions from the comfort of their own home. By taking a little bit of time to answer them, you demonstrate that you are showing an interest in their business and are thus somebody who would likely maintain communication if they worked with you.

Using Advertising

Facebook as a general service is completely free to use, which makes it an attractive proposition right off the bat. You can create a page and start gathering followers in no time at all, though some people may find this to be a little slow in the beginning, especially if they are new to the industry and have yet to build a client base.

This is where Facebook advertising comes in. These ads can be targeted to local areas and age groups, allowing you to only pay for highlighting your services to people who are most likely to use them. This offers you the chance to build more followers on your page, to whom you can then advertise your services more directly.

Making Offers

Facebook is the perfect place to make offers that you might not wish to make directly on your website. You can give your followers a reason to stay on the page if you offer them something that they can only get through checking out your social media accounts, instead of simply heading over to the website.

For example, you could run an offer where you state that customers coming to your from Facebook get a small discount on the percentage of commission they pay when they sell a property through you if they use a code that you provide on the page. Not only can that draw more interest from your current followers, but it also encourages them to recommend the page to friends, thus increasing your follower count and ensuring that the messages that you send out in the future are able to reach an even wider audience.

The Real Estate Cash Cow – Is It Really At Rock Bottom?

The real estate market is like a roller coaster, always going up and down. Every valley in the roller coaster when it dips down is where big money is made.

There’s a cycle in the market, about every 20 years or so. At the top of the curve, the real estate market looks very sexy and attractive and everybody wants to buy in.

Right now the market is at rock bottom.

How do we know that we’re at rock bottom?

There are a few ways we can tell this:

1) Look at “days on market” which is how long a property is listed for sale before it actually sells. At the top of the market some properties only lasted 5-7 days on market. As the property market came screaming down, the number of days on market increased to 30 days, 100 days, etc. Now if you ask an agent for the average days on market for the last 3 months or so, you’ll see that it has stabilized. We’ve hit bottom.

2) Right now about 35% of all real estate purchasers in the country are cash buyers, the housing property investors. These real estate investors are holding the bottom of the market up.

3) No new builds. When existing houses are not selling, no one wants to build new ones which sell for an even higher price.

4) The affordability index. Houses are more affordable now than they’ve been in 65 years.

5) For the first time in history, more investors are buying real estate than new home buyers.

This is the time of greatest opportunity. When we hit bottom it gets very quiet. You don’t hear about the property market in the media. You don’t hear people talking a lot about it. Warren Buffet says when people are greedy, be scared. But when people are scared, that’s where wealth is made. Now is the time to get involved in the bottom real estate market.

You can learn how to buy even way below the bottom. Then, even if the market slips a little bit, you don’t have to worry because you bought way below the bottom price.

If you don’t have money or credit or you don’t want to be a property investor, you can make money by learning to be an online marketer instead. You can learn to find better deals than anyone else can and learn to find those cash buyers who want to invest in real estate now. That 35% of buyers equals $billions and you can learn to scientifically match them up and make money in the middle. There are housewives, moms, and people all over the country who are quietly making a killing right now doing just that.