Real Estate Professional’s Guide To Work-Life Balance

Do you feel like you’re on the verge of burning out? Does it seem like you’ve been missing out on more and more events in your personal life? Then you might just need to reconsider the structure of your life. Here’s some guidance that will help you care for your welfare as you climb up the corporate ladder.

1. Be a smart-worker rather than a hard-worker

People often make a misconception of using the hours of their work as the basis of their productivity. Instead of prolonging your hours in the office and restricting yourself of time in the sack, why don’t you practice proper prioritization? By avoiding tasks that make you less productive, you’ll be able to accomplish more duties on time and smaller possibilities of overtime work.

2. Avoid bringing work to your home

Learn to leave your work where it belongs – in your office desk. If you think you can’t finish your task in the office, bringing it back home won’t do you any good. Physically leaving your tasks in the workplace and fretting over it in social media later doesn’t count either. Today’s technology makes it possible for people to multitask and access their work even when they are not in the office. So, by the end of the day, make sure to put an end to your working hours and unplug from any form of telecommuting. Enjoy a relaxing evening at home and save yourself unnecessary stress.

3. Relax, ponder, and exercise

Despite being one of life’s necessities, exercising is usually the first thing to go when our schedules starts to fill up. While some may see exercising as a tiring chore to add to their already chaotic agenda, it can actually help you reduce stress, run beneficial endorphins through your system, and put you into a meditative state. If you have limited time to spare, you can also opt for low-impact workouts, including running, yoga, and meditation.

4. Learn to say no

If your calendar has become overloaded due to insane and ceaseless demands from your superior, then it is probably time to harness the power of saying no. It may be hard for some people to refuse if they are asked to do an additional task, so they usually end up with more than what they can handle. Take the time to come up with a decision and when you’ve decided to refuse, make sure to say it in the politest way possible.

5. Keep ground rules

By the end of the day, all these advices are all good-for-nothing if you don’t act on them. As a thriving real estate professional, you have to decide on this new way of life and keep doing it until it becomes a pattern. If you think you need the help of others in order to find your new work-life balance, then so be it.

Essentials Of Marketing, Sales, And Selling Real Estate

Some people, appear to believe, the only thing needed, to successfully, sell one’s home, is making the decision to do so, and, offering it, for sale, advertising it, etc. Statistics indicate, in the vast number of instances, when homeowners use a professional, to sell their houses, they benefit, by receiving, a higher selling price, with less stress/ hassle/ inconvenience, and doing so, in a shorter period of time. Professional real estate agents understand the market, nuances, methods/ techniques, and serve, and represent their client’s best interests. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the essentials of marketing, sales, and selling real estate.

1. Marketing: The process should begin, with client, and agent, being on the same – page, and agreeing to how to proceed, to achieve the homeowner’s objectives and priorities. One should hire an agent, who perceives and conceives of, creates, develops, explains thoroughly (to client’s satisfaction, and understanding), the components of his marketing plan, and the reasoning, and rationale, which makes it make sense, and achieve the primary objectives. Marketing must include: determining the home’s niche; prioritizing approaches; determining the best options and alternatives, etc; considering media choices, and deciding, which ones, might make the most sense, for the particular property; a marketing budget; and; fully explaining the reasoning behind the listing price, and the essentials of making price adjustments, if necessary.

2. Sales: Many, falsely, believe, sales, and selling, are the same! Sales, is a process, and approach, using the tried – and – proven approaches, without thinking, outside – the – box! It means creating a plan of action, in order to maximize the results, which a client, might achieve, and receive.

3. Selling: Unlike sales, selling is a consistent, proactive, activity, which emphasizes, closing – the – deal! It is, when performed properly, and effectively, both, an art, and a science. The art is the technique, which includes: attracting buyers, and other agents; articulating an inspiring, motivating, message, which is responsive to the potential buyers needs, goals, and priorities; matching up, the right buyer, with the right house; asking for the sale; and closing the deal. Obviously, this is not, a one – step, simplistic activity, but, rather, a well – considered, effectively trained, experience – focused, tried – and – proven, method, for achieving the goal!

If you hope to sell your home, begin by hiring the right, real estate agent, for you, who will, be able to, professionally, handle the marketing, sales, and selling of your house. Take the time, to interview agents, and hire the one, who is best for you!

Mobile Text Marketing Strategies For the Real Estate Professional!

The Jan 2010 Realtors Confidence Report (a survey of realtors experience with current market conditions) sums up the mood in the real estate industry with the following observations:

• “Due to the high unemployment rate it is very difficult for buyers to have any hopes of purchasing a home for 2-5 years”

• “11 percent unemployment and increasing gas prices are killing our market.”

While several real estate brokers and professionals have been forced to leave the industry as a result of the current economic crisis, many are still hanging on and a few are thriving even in these economic recessionary times.

So how do you as a real estate broker or agent survive and even thrive in this brutal market? The few brokers and/or agents who are thriving in this market are doing the following:

• Assured of getting the most return on their marketing dollars

• Ability to gather high quality leads without spending too much

• Assured of a 24/7 dynamic lead capture process

• Ability to follow up instantly their prospect calls

• Ability to create ongoing conversations with their prospects or customers

• Customize their messages and talk to their customers when they need to, knowing that the broker’s message is accurately presented on their customer’s mobile devices

• Automate the process of managing campaigns

• Create and view campaign analytics

• Build a database of prospective opt-in customers

Increasingly, real estate agencies across the country are using mobile text marketing strategies to quickly inform their clients with personal messages on new listings or information on closing deals. They are integrating mobile marketing into their traditional advertising strategies and they are improving their response rates as a result!

The New York Times has described mobile text marketing as “The most powerful advertising media ever invented”.

Mobile text marketing offers unique targeting abilities that are incomparable to traditional promotion and advertising media. With the appropriate mobile marketing provider, your prospective buyers will be able to get detailed information about the property on their mobile phone with detailed specs, pricing, virtual tours, and your contact information.

Here’s how it works: You choose a primary keyword (eg: JOESREALTY). This entitles you to an unlimited number of additional sub-keywords. You will then assign each property a specific sub-keyword. If you have 10 properties, your sub-keywords will range from JOESREALTY_1 to 10.

When anyone responds to your ad and sends a text message:

Step 1. A potential buyer sends a TEXT MESSAGE with the property’s KEYWORD to our SHORT CODE.

Step 2. The system generates an SMS to the buyer with the property’s description and details.

Step 3. The system can also generates another SMS – with a lead qualifying question.

Step 4. The system sends the agent an SMS with details on the lead.

Step 5. The system captures the sender’s contact info for follow-up campaigns or contact

Choosing A Competent Provider:

• Make sure you choose a provider with a trusted and reliable web-based platform to manage mobile marketing and alert programs over short codes.

• Your provider must also have packaged, ‘ready-to-go’ solutions that provide you the reliability, real-time compliance, and flexibility you need to implement.

• The appropriate package must include one or more “Keywords” you can use to build your permission-based marketing database and to market your products and services. Simply choose the keyword(s) you want to represent your company products, services or campaign and use it in all your marketing ads.

• The system must have a database control center where you will capture the opt-in contact information and send out follow-up or other marketing campaign information.

• Finally, the prospective provider must have a proven, easy to use system and a proven list of existing national and local businesses on board.

• You must be able to test “real time” with existing real estate client how the system works for them.

It’s no surprise in this market that the real estate industry is relatively concerned with gathering high quality leads. If an agent doesn’t have good leads, after all, he or she won’t make sales – there won’t be any prospects to sell to and puts his or her company at risk of failure.

In the current recessionary environment, it is critical that real estate professionals quickly incorporate new, more cost effective lead generation strategies into their ongoing marketing efforts.

Mobile text marketing technology is helping Real estate agencies across the country to quickly inform their clients with personal messages on new listings or information on closing deals.

Find out more about how mobile text marketing could help your business.

Should Real Estate Wholesalers Accept Bitcoin?

Bitcoin is hot. So should investors wholesaling properties be scrambling to accept bitcoins or is it another major pitfall to avoid?

The buzz about bitcoins seems to only be growing, just as the virtual currency is rocketing in value. So what are the real pros and cons of dealing in this digital currency for those wholesaling houses? Is it a must have or must avoid?

There are actually many benefits of incorporating bitcoins into business for those wholesaling properties.

This includes:

· Making it easier for more individuals to buy from and invest with you

· Cashing in on the dramatic increase in bitcoin price

· Increased press, brand visibility and viral spread

· Attention from tech savvy investors and buyers

Of course many wholesaling CEOs are just discovering what bitcoin is all about. Unfortunately, much of this is in the form of negative media surrounding the recent shut down of Silk Road, arrest of Charlie Shrem and mega-million dollar bitcoin seizure.

On the bright side, those that have followed this news will be aware that this all had little to do with using bitcoins, and everything to do with the illegal activities being bought and sold. In fact, the fact that the government is reportedly selling the digital coins it swiped makes bitcoin legitimate.

It’s becoming very easy to accept bitcoin, and more and more businesses in various industries are adopting it. Right now there is an amazing window of opportunity for riding on the coattails of the currency and press by taking it. For many, it could be their best marketing move of the year, and really help to launch their businesses to the next level. Of course this won’t be a door or opportunity open for long. We are talking weeks and months before the novelty wears off and everyone is doing it.

There are some critical considerations to keep in mind though. Many may prefer spending and accepting bitcoins for privacy. However, while Bitcoin Magazine reports 90% of those in existence are being hoarded, there is the potential for big fluctuations.

Over the last year this has worked in the favor of bitcoin owners and miners. Coins that were worth just a few, or few hundred dollars a year ago are currently trading for hundreds and tens of thousands of dollars. Due to the limited number of people holding them there is a lot of control in a few hands.

So recognize the value of using them in wholesaling properties, but think about the consequences of holding too much in virtual money.

How To Create Real Estate Agent Leads

As we have discussed before the business real estate agents are in is the lead generation business. Yes we are here to help buyers find their dream home and for sellers to achieve the maximum price for their home. But where do these buyers and sellers come from? Where can they be found?

In this post I will reveal 5 hot ways to generate real estate agent leads.

1. Paid Real Estate Leads

There are many companies offering leads to purchase which are zip code specific. Most of these are around $5-$10 but some merchants sell such leads for $25+ depending on how much qualification with the person has been done.

While this source of real estate agent lead is valid there is often a question about the motives people had to complete the initial lead generation form especially if any inducements were offered. Then there is always the question as to how fresh the lead is and if the contact details have been verified. This can be a costly way to generate leads.

2. Free Information Giveaway

Quality leads can be generated by offering free, valuable information to the prospect. Real estate selling or buying guides are commonly used as giveaways in exchange for a person’s details.

These reports can be given away in a physical format or via a download from your website once a prospect has completed an online form say on an agent’s website. Once you have a person’s details you are free to communicate with them until they unsubscribe.

3. Cross Business Marketing

By establishing relationships with local businesses you can create opportunities to share customers in your respective marketing campaigns. Hook up with a local car dealership for example and market to each other’s list of customers. You will need to gain permission from a customer to send them information but if your offer is attractive most people are willing to receive high quality information.

4. Social Media Marketing

Social media is the world’s voice. Set up your company’s Facebook fan page and start building a tribe of loyal followers who rush to your Facebook page everyday to discover what’s happening with you and your business.

You can giveaway great prizes in exchange for likes. Tickets to the local football match, coffee vouchers for a local coffee shop, movie tickets or even hardware store vouchers all make great gifts to help you build your fan base.

5. Company HR Departments

Do you have large companies or organisations in your area that have a human resources department? Hospitals, government bodies or even the armed services employ a lot of personnel that need accommodating within the local community.

Establish a relationship with the Human Resources Manager within these organisations and offer to send them your office’s up to date rental list or properties for sale on a weekly basis. Perhaps you could offer a special incentive for nurses to rent through your company if they come via this connection. Make sure you reward the HR manager even if it’s just a coffee or lunch.

These 5 lead generation ideas will help create more real estate agent leads for your business. Create a plan to implement them today, take action and watch your business grow.