The internet lends real estate professionals more opportunities than ever before when it comes to advertising both their services and the properties that they are currently working with. While many are already familiar with the concept of hosting a website that contains listings for people to view, social media is something that a large number of agents are currently not taking advantage of.
There are a number of platforms that are useful for advertising your services, with Facebook perhaps being the most popular. With almost 1.5 billion active users in 2015, the importance of the platform should not be underestimated, so here are a few ways that you can use it to your advantage.
One of the biggest benefits Facebook offers is the ability to interact directly with potential customers and find out what they are looking for from your service. You can conduct polls and ask direct questions to your followers before using the collected information to further improve the service that you provide and thus ensure you are giving people what they want.
It is also an excellent customer service tool that offers people the opportunity to ask you questions from the comfort of their own home. By taking a little bit of time to answer them, you demonstrate that you are showing an interest in their business and are thus somebody who would likely maintain communication if they worked with you.
Facebook as a general service is completely free to use, which makes it an attractive proposition right off the bat. You can create a page and start gathering followers in no time at all, though some people may find this to be a little slow in the beginning, especially if they are new to the industry and have yet to build a client base.
This is where Facebook advertising comes in. These ads can be targeted to local areas and age groups, allowing you to only pay for highlighting your services to people who are most likely to use them. This offers you the chance to build more followers on your page, to whom you can then advertise your services more directly.
Facebook is the perfect place to make offers that you might not wish to make directly on your website. You can give your followers a reason to stay on the page if you offer them something that they can only get through checking out your social media accounts, instead of simply heading over to the website.
For example, you could run an offer where you state that customers coming to your from Facebook get a small discount on the percentage of commission they pay when they sell a property through you if they use a code that you provide on the page. Not only can that draw more interest from your current followers, but it also encourages them to recommend the page to friends, thus increasing your follower count and ensuring that the messages that you send out in the future are able to reach an even wider audience.