Benefits of Social Media Marketing

Social media provides a way for businesses to increase their “word of mouth” advertising. Word of mouth has always been a powerful method of promoting products and services. Think about it – when you need a new mechanic for your car, do you trust the advertisements in the newspaper or your friend who tells you how great their mechanic is?

Social networking makes it possible to establish relationships and build trust online, which allows businesses to indirectly market their products and services to people who are more receptive to the marketing messages you are sending out. Generally, people are more trusting of social media sites than they are of more traditional websites selling products or services directly, because the users of social media websites feel that there are fewer people who would have something to gain by reviewing and recommending another’s product or service.

Social media marketing offers a number of benefits you would be hard pressed to find in other forms of marketing, including:

  • Ability to create brand awareness. As more people see your business name and the link to your site, your logo, and other details found in social media profiles, you establish more brand awareness among your potential client base.

  • Trust is established through natural connections and relationships that develop in online communities.

  • Your main website will gain traffic from niche conversations had through social networking websites, discussions, groups, and through blog comments.

  • Search engine optimization is increased through the increasing number of high quality links to your site and/or blog as other community members link to you and as you link to yourself from various social media sites.

  • Increased visibility in search engines will boost the number of visitors who find your website when searching keywords related to your industry.

  • Having a following on various social sites will decrease your dependence on search engines in general, since you’ll have a number of other websites helping to drive traffic to your site or blog.

  • Your participation in social media discussions and groups helps you see what is going on within your niche and find out what people want to see in the products and services you offer simply by listening to what people say to one another.

  • When you are actively involved in social media, you have the opportunity to manage your reputation. You can respond to complaints in a timely manner, encourage people to talk about their good experiences with your company, and keep an eye on what is being said about you in general by your client base.
  • You can discover more about the needs, desires and trends that encourage your market niche to spend money, and use that information to fuel your marketing efforts.

Advantages of Social Media Linking

It’s possible to obtain links to your website from a few different sources online – including companies who sell links to your site. One of the primary advantages of using social media marketing is that you obtain numerous links to your website and blog from multiple sources. When you publish a new blog post or an article on your website, you can automatically update each of your social media profiles across multiple websites to reflect the new post – and include a link back to your site. If your followers, fans, or connections appreciate the information in your blog posts or article, you’ll see them announcing these to their followers, fans or connections, quickly growing the number of incoming links through social media. You end up with links to your site strategically placed everywhere your potential client base is already visiting online, which means the people who are clicking those links are already your targeted prospects, and have already established somewhat of a relationship with you through their connection on these social media sites.

Internet And Social Media Benefits

The internet and social media has grown tremendously. Specially Facebook and Twitter have grown much faster and captured millions of users in just a few years. Social media can be used to educate young people. The way technology is growing, It is obvious that more and more people are going to grasp its benefits. It has brought lot of advantages for the society. The Internet technology has greatly enhanced our lives. When the Internet happened it completely changed everything.

This is the first generation that cannot imagine life without the Internet. You can see many people using the internet everywhere. Mostly people like to use YouTube to express their opinions on various subjects. In the process, they attract millions of views and climb to the top of search engines.

Advantages of Social Media for the society

Keep In Touch:- You can keep in touch with your family and friends by using social network. You can connect with them by sharing photos, messages, videos.

Source Of Learning And Teaching:- For students and teachers, the advantages of the Internet are so huge. You can browse the Internet and learn or exchange knowledge. You can follow anyone to learn from him/her and enhance your knowledge. Regardless of your location and education background you can educate yourself at free of cost.

Save Time And Money:- You can stay at home and search useful information without going to book store or going to college. Adults can get more certificates via online courses available on the Internet. Teenagers can increase their knowledge with internet connection at their home.

Build Harmony:- Our world is full of all kinds of religions and beliefs, Social media can play an important role in bridging gaps and build harmony through information sharing. Similarly, people of different communities can connect to discuss and share related stuffs about their beliefs.

Information and Updates:- The main advantage of the social media is that you update yourself from the latest happenings around the world. There are some television and print media channels that are biased and does not convey the true message. With the help of social media you can get the facts and true information by doing some research on your own because you get the information from all over the world on the Internet.

Helps Govt and Agencies Fight Crime:- It is also one of the advantages of the social media that it helps Governments and security agencies to spy and catch criminals to fight crime.

8 Benefits of Having a Real Estate Website

Whether your old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are these benefits? Read on for a brief sample.

1- Build a Strong Web Presence

Get found easier and instantly, via Google searches or links on other sites. Have your office’s address, phone numbers, e-mail address, logo, current listings, and specialization displayed at the click of a mouse. Show up in more places, under more categories, and associated with specific strategic keywords. If you combine your real estate website with the rest of a comprehensive marketing campaign, people can find you in so many different ways, your business will be hard to miss!

Make sure to create a listing on Google My Business for local listings, which are area-specific. Yes, you can select who sees you first, depending on where they live.

2- Generate More Leads

This is a no-brainer. Gone are the days of paying thousands of dollars for Yellow Pages ads and highway billboards, hoping enough people will see it and maybe call your office. Do you also want to pay someone just to answer the phone for you full-time, and rely on methods that the average client no longer uses? Your real estate website is like your modern-day “head office”. This should be the first and most important place your potential clients find you, and if you use an online form to collect client info, then the real estate leads are immediate, free, and warm. A website can also serve as the place that you direct clients to your social media, or vice versa, and have the public sign up for your impactful newsletter for regular announcements.

You’ll also now have a thorough database of potential client info for ongoing listings distribution or announcements.

3- Provide More Exposure to Your Properties

The bulk of a real estate website should be dedicated to property descriptions. This is the opportunity to display full-detail descriptions, brilliant digital photography, and 360-degree virtual tours. You can use as much or as little space as you like, provide clickable links, and make it a more interactive experience for the visitor. The listing created on your real estate website can also be shared (for free) via external links to your own social media pages, other real estate websites, community websites, or anywhere else your marketing efforts lead you.

Again, gone are the days of paying for paper advertising in a weekly or monthly magazine with black and white photos, lost among thousands of other listings in the same book. This just isn’t effective anymore, and can even be a waste of money.

4- Tell Them More About You

A real estate website is the perfect place for potential clients can learn more about you as a professional. This is more important in real estate than almost any other service business. Talk about and splash photos displaying awards you have won, events you participate in, community involvement, as well as your personal background and qualifications. When people get to know you this way (as an individual) they get to like you and trust you. This complements your social media and other real estate marketing strategies perfectly.

5- Tell Them About Your Business

Why wait for a local journalist to write an article about you in the paper or local magazine? Want to be known and respected in the local community? Modern technology puts the power back into your hands. Put the information out there yourself, and draw readers in to see it through strategic web techniques.

For no extra cost, you can regularly publish and update details such as the regions you work in, your years of experience, and areas of real estate expertise. Do you have a knowledgeable team? Are you influential in a hot part of town? Do you specialize in condos, revenue properties, or commercial buildings? Put that out there, forever and visible to the entire world. Include high definition photography and videos to reinforce the message, and make a strong first impression they won’t forget.

6- Create a Brand for Your Practice

If you’ve never succeeded in transforming yourself (and your practice) into a brand, or maybe never thought about it, then this is the way. Think about the biggest, most successful, “celebrity” real estate brokers in your area. They are household names, aren’t they? The public is familiar with their names and faces, the same way they know the name of the local grocery store, florist, or school. Top of mind awareness is ultra important in any business.

Think about it. Your picture everywhere, a logo people will remember, a slogan that rolls off the tongue. A properly executed real estate website can begin this process for you, and position you and your agency as the brand of choice in your local market.

7- Use It as Part of Your Listing Presentation

A listing presentation is what an agent shows to the home seller to convince them that he/she is qualified to sell their home. It usually includes stats, a marketing strategy, pricing, relevant experience, and the added value the agent brings to get the job done. If much of this information is already on your website, you save time and effort. Maybe your potential seller already saw a lot of these details and is already impressed by you before even placing the first call.

8- Exchange Information More Easily

No need for potential new clients to call and wait to speak to your receptionist. This small gesture alone can turn off the ultra busy and impatient 25 to 50-year-old shopper, who is used to having questions answered instantaneously these days. No more need to set up an appointment, drive to meet each other, and invest time just for some initial “this is how we work” info. All this can be accomplished with a few brief lines on your real estate website, which people can read within seconds and move onto the next step.

No need for clients to wait for a form to arrive by fax, or stay on the phone during business hours, to fill in their personal info.

This also allows existing and potential clients to provide feedback in an open forum, so you know what they’re looking for. All this can be done 7 days a week, 24 hours a day, and not just during your office hours (when potential clients themselves are most busy).